L’OBJET is the life work of Elad Yifrach. A lifelong traveler, Elad is especially fond of the Mediterranean, its peoples and ways, and its venerable traditions of fine craft.
Elad’s designs are in many ways a spirited homage to these great artisans. Yet he also aspires to extend and exceed these traditions, through painstaking effort and imagination, to create a entirely new echelon of artistry. A passion for innovation – in both technique and use of the highest quality materials – infuses everything he does. In his earliest collections, this was most evident in his use of porcelain.
Seeking the most vibrant expression of its purity and elegance, Elad became obsessed with the study of porcelain manufacturing. He then humbly, but determinedly, approached the world’s foremost workshops with a unique vision. While dubious at first, he found a few artisans willing to try. It took months of trial and error, but the resulting pieces were unquestionably bold, beautiful… and above all else, innovative. Those first pieces not only earned him the respect of the craftsmen, but launched Elad into the global design spotlight.
The hand-crafting techniques Elad has helped evolve, and the exquisite pieces they produce, are unique in the world. Rich in timeless detail and tradition, they are unmistakably modern. His designs have earned a loyal global following because they are not just beautiful, but sensual. It is a quality evidenced in the texture of a contoured relief embellished with glittering Swarovski crystals, in the surprising heft of a delicate vase of Limoges porcelain, or in the shimmering glow of hand-applied, 24kt gold.
As an accomplished Beverly Hills interior designer, Elad often dreamt of creating a décor and lifestyle collection of his own. In 2004 he did just that, flying to New York to present his prototype to Bergdorf Goodman, who immediately placed an order. And so L’OBJET was born. Today, with every new collection, Elad continues this quest to surprise , innovate, and inspire others to live a life of beauty.